With recent changes in the way Tumblr functions, and malfunctions, I have been re-thinking the manner in which I have been using blogs and social media. For me, Tumblr was just another way to syndicate my comic, The Devil & Mr. Gandhi. Other people use Tumblr as blogs, as photo dumps, as sounding boards. So, I signed up for Tumblr, too. Followed some people, got some follows back. But I could not see any measurable way in which exposure of the comic on Tumblr was helping me. When Tumblr made changes that turned all my images into skewed graphics, the time to leave was immanent. And then along comes Tapastic.
Tapastic is one website in a growing field of “Webcomic Readers.” Wanting to expand my audience, I started signing up for these webcomic readers, all of which seem to have similar goals. They want to allow people to read webcomics and track their reading in one place. Along with this comes the concept of webcomic creators paying for and or trading for advertising credits. I signed up for both Comic Rocket and Ink Outbreak.
I took advantage of placing their ads on my site and even bought some ad click through them. Overall, my experience with these two comic readers was generally positive. However, both of these sites/readers seemed to be very small operations running on fairly small budgets. Ink Outbreak is reinventing themselves at this time, so I will look forward to re-visiting them in the future. But in the grand scheme of things, there is still a lot of cannibalism going on in this area of ad-sharing and ad-selling and collected and tracked webcomic reading. Tapastic is interesting, because it seems to be rising above the rest of the competition. It is such a clean and good looking website. The sign-up process is super easy, and I got started posting my episodes of The Devil & Mr. Gandhi very quickly.
Within two weeks, I had reached over 1, 100 views of the comic and 14 subscribers. Not ready to quit my day job yet, but when comics were posted on Tumblr, I might get a single Like with a heart or 1 re-blog every once in a while. I don’t know of any easy way to integrate Tumblr into analytics, so I have no real idea how many people were viewing my comics on Tumblr. Not so on Tapastic. I joined Tapastic because other comic creators were posting comics there, so there seems to be momentum building in terms of name recognition. So, posting older episodes first available on my website was a way to post “re-runs” if you will that would be new to a larger Tapastic audience.
What really intrigues me is the “Support” aspect of Tapastic. I have not looked into this yet, but the support portion of Tapastic looks similar to Patreon. You can support a creator with a monthly donation, receiving certain rewards in exchange. I will have to report back on that aspect of the site. Either way, Tapastic is a new home for The Devil & Mr. Gandhi, and the exposure is good enough that I am contemplating creating a second webcomic available exclusively through Tapastic, which is pretty good endorsement. Click [HERE] to subscribe to The Devil & Mr. Gandhi on Tapastic, and click [HERE] to see my Tapastic reading list.